Think about it. What is the first thing people notice about you? It's your face. Healthy skin is the most important element of a great looking face. It is not only easy to achieve; it is a critical thing you can do for yourself. Put your best face forward. As a professional make-up artist and founder of the first skin care and cosmetics line created especially for men, I'd like to share some basic tips and guidelines to encourage healthier skin. It's simple

Men have approximately 15% oilier skin and significantly larger pores than women do. Basically, this means you get dirtier. It is very important; no matter what skin type you have, to clean your face every day. Deep cleansing is important. It keeps pores clear, skin healthy and you looking good.

Cleansing products should be as chemical-free as possible. Deodorant soaps shouldn't be used on your face. They cleanse with harsh ingredients and leave a detergent film behind. This may irritate your skin and will clog your pores. Go natural.

A good scrub is essential for healthy clean skin. It will remove dead cells and smooth the surface of your face. The scrub should be strong without being damaging. Stay away from scrubs that contain rough elements like ground bits of nut or seed extracts. They will tear and damage the skin. A good scrub will invigorate you, not hurt you.

Moisturizing is a necessity. Again, the product with the least amount of chemical additives is the best. Always use a light moisturizer on your face after cleansing and shaving and don't forget your neck!
For an intensive moisture treatment use pure vitamin E, or aloe vera oil. It is available in liquid form, or just break open a capsule and apply the oil directly to the skin. This is a great under eye treatment. Remember it is very important to moisturize this sensitive area of the face. It is one of the first places to show age because the under eye skin secretes no necessary oils on its own.

Because men are outside more than women are, environmental debris and pollutants are more a factor to their skin's health. Toning helps keep the skin clear and firm.
As skin ages, it needs to work harder to maintain its elasticity. Astringents and toners with glycolic or alpha hydroxy acids work the best for toning the face. These acids actually can reduce the pore size, and help avoid ingrown hairs. They are aggressive and have quick results. Remember to look for a product that is not photosensitive (sensitive to light).

Depending on your skin type (oily, dry or combination) and the time of year, there are different products that treat and enhance your skin. Different treatments will have very different results. It is important to know your skin's needs.
All types of skin need to be exfoliated. This is the removal of dead skin cells that form daily. This is an essential part of skin treatment.
After shaving, you need to moisturize with a product that has absolutely no alcohol in it. Avoid heavy fragrant after-shave products too, as they can irritate the skin.
Skin that is too shiny doesn't look healthy, just greasy. Blot the excess oils away.